Interesting Facts To Consider When Shopping For A Watch
The real score on what is the best brand among all watches is
always a debatable topic for wristwatch fanatics. The different
features and uniqueness in style of each brand of watch makes it
even harder to rank which one is better than the other.
Although, when you talk about Rolex watches, there is an instant
public perception of excellence that makes the big difference
from all other brands of watches.
For a fact, Rolex watches are undoubtedly known to be the best
fine watch brand internationally. Their brand has long been
well-known to be the maker of superior watches. Rolex is the
pioneer and inventor of numerous major watch concepts.
Examples of these are the first "certified chronometer", the
first successful "waterproof" and dustproof watch casing, the
first automatic changing date wristwatch, and the techniques
applied in the manufacturing by the bulk of premium watches.
In the 1980's the image of Rolex watches surged from popular to
one of world's renowned watch brand. Rolex watches have become
the status symbol of rich people throughout the world. Rolex
watches' popularity rose astronomically with its price. From a
Rolex watch sold at $900US in 1981 it increased to a staggering
$2,350 by 1991. This happened without any major modification to
the watch design.
The Rolex watch phenomenon though has some myths accumulated
through time. Here are some of them:
* That Rolex watches are handmade per unit individually.
This is a myth. Majority of the Rolex watches are mass-made by
state of the art factories that apply various construction
methods invented by Rolex. This high-end watch brand finishes
around 1 million watches each year. There are special edition
watches however that are really handcrafted.
* It is a myth to say that the most accurate watch of all time
Even a 25 dollar worth Casio watch can tell time as accurately
as a Rolex. The expensive price tag of Rolex is brought about by
the jewelry that accentuates it. Money therefore is not a factor
in choosing the most accurate watch.
* Years are spent in the making of a Rolex watch.
Untrue. Although this claim is bombarded by Rolex watch
advertising campaigns, there is no scientific proof that proves
this. This marketing strategy is just designed to create an
image of laborious craftsmanship that takes years to make, to
justify the price of course. The idea behind is to cover up that
in reality Rolex watches are mass produced.
* Rolex watches can be resold at a high price.
Although it is true that Rolex watches have higher resale value
than other watches, it does not assure that buying a Rolex watch
is a sound investment. Any watch when resold was meant to
depreciate in value. So be sure that business of reselling a
Rolex watch is not the reason for buying one of the world's most
Are Rolex watches the best in the world?
It all depends on what your purpose is. If you like the most
popular watch and a status symbol and you have the money, then
by all means have it. But if you are just looking for a good
performance watch, it will be more efficient to pick a watch for
your type of activity.
Examine the features, the durability, looks and match it with
the owner's personality.
The most comfortable watch and the one that you really like to
wear is always the best choice.
About the author:
David Arnold Livingston enjoys shopping for friends and family,
especially for holidays. He recommends the resource: FLT Watch